Shah Rukh Khan
Diwali is that time of the year when the Hindi film industry expects a BO dhamaka from its big budget releases.
Filmmakers/exhibitors whip up a frenzy to grab the maximum number of screens for their Diwali releases and dates are booked months in advance for films to hit the screens to make the most of the festive spirit and wow audiences. Shah Rukh Khan has so far had the most dhamakedaar Diwali (with six hits), followed by Salman Khan and Ajay Devgn (two hits each) and Aamir Khan (one hit).
After a low-key Diwali in 2010 (with only a Golmaal 3 hitting the BO bull's eye), this year, three flicks - Dumadamm, Tell me O Kkhuda and RA.One (with Rs 190 crore riding on these films) will vie for eyeballs. Says trade analyst Komal Nahta, "Diwali is a time when all your efforts work in the films' favour. Even small budget films that do not carry a 'Khan' tag manage to recover their money."
Understandably, the stakes are high for distributors and producers who need to make the most of the festive spending. Nandu Ahuja, senior VP of the company that holds the distribution rights of RA.One feels "Diwali is a money spinning period because during holidays family entertainment takes priority with the Indian population."
Rohit Shetty, whose Golmaal 3 and Golmaal Returns were Diwali hits, says, "A festival release always works in the favour of the film because people go in huge numbers to watch a film. But you can't plan your film in such a way that it releases during a festival. Basically the treatment, the histrionics and the actor is important for a film to work."
The period between 2000-2003 had films like Kal Ho Na Ho (November 2003), Kabhi Khushi Kabhi Gham (December 2001), Lagaan (June 2001), Gadar-Ek Prem Katha (June 2001), Dil Chahta Hai (July 2001), Munnabhai MBBS (December 2003), Koi Mil Gaya (August 2003), Vivah (November 2006) becoming huge grossers at a time when there were was no peak festival 'hit'.
Swapna Waghmare Joshi, the director of Dumadamm says, "Diwali always has one comic film release and after All the Best, there has not been a single good comic film releasing during the festival. After watching RA.One, I am sure the masses will have time to watch a Dumadamm." Hema Malini has mentioned in an earlier interview that "Once your film is complete, you need to push it. You can't sit back and relax."
With SRK banking heavily on his mammoth project Ra.One, Hema Malini pushing her daughter's career in Tell me O Kkhuda and Himesh Reshammiya trying his luck at the BO again, it seems that this Diwali the stakes are definitely high!
Filmmakers/exhibitors whip up a frenzy to grab the maximum number of screens for their Diwali releases and dates are booked months in advance for films to hit the screens to make the most of the festive spirit and wow audiences. Shah Rukh Khan has so far had the most dhamakedaar Diwali (with six hits), followed by Salman Khan and Ajay Devgn (two hits each) and Aamir Khan (one hit).
After a low-key Diwali in 2010 (with only a Golmaal 3 hitting the BO bull's eye), this year, three flicks - Dumadamm, Tell me O Kkhuda and RA.One (with Rs 190 crore riding on these films) will vie for eyeballs. Says trade analyst Komal Nahta, "Diwali is a time when all your efforts work in the films' favour. Even small budget films that do not carry a 'Khan' tag manage to recover their money."
Understandably, the stakes are high for distributors and producers who need to make the most of the festive spending. Nandu Ahuja, senior VP of the company that holds the distribution rights of RA.One feels "Diwali is a money spinning period because during holidays family entertainment takes priority with the Indian population."
Rohit Shetty, whose Golmaal 3 and Golmaal Returns were Diwali hits, says, "A festival release always works in the favour of the film because people go in huge numbers to watch a film. But you can't plan your film in such a way that it releases during a festival. Basically the treatment, the histrionics and the actor is important for a film to work."
The period between 2000-2003 had films like Kal Ho Na Ho (November 2003), Kabhi Khushi Kabhi Gham (December 2001), Lagaan (June 2001), Gadar-Ek Prem Katha (June 2001), Dil Chahta Hai (July 2001), Munnabhai MBBS (December 2003), Koi Mil Gaya (August 2003), Vivah (November 2006) becoming huge grossers at a time when there were was no peak festival 'hit'.
Swapna Waghmare Joshi, the director of Dumadamm says, "Diwali always has one comic film release and after All the Best, there has not been a single good comic film releasing during the festival. After watching RA.One, I am sure the masses will have time to watch a Dumadamm." Hema Malini has mentioned in an earlier interview that "Once your film is complete, you need to push it. You can't sit back and relax."
With SRK banking heavily on his mammoth project Ra.One, Hema Malini pushing her daughter's career in Tell me O Kkhuda and Himesh Reshammiya trying his luck at the BO again, it seems that this Diwali the stakes are definitely high!
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